The 1970 Buick GSX Stage 1

Late but Well Deserved Entry 
into the Muscle Car Market

The entry of Buick into the muscle car market was very late with its launch of the GSX Stage 1 however, it was regarded as one of the most luxurious and powerful brands out there. It was Buick's answer to a couple of cars at that time such as the GTO Judge by Pontiac, the 4-4-2 W-30 by Oldsmobile and HemiCuda by Plymouth. It ditched many of the traditional Buick features and adopted a more dignified branding with body striping and a rear spoiler. It was advertised as an "A Brand New Brand of Buick" and "Another 'Light Your Fire' Car from Buick" both of which seem like strong advertising strategies to point out the new and fresh design features of the car.
A 455ci engine was standard with stage 1-performance engine upgrades as optional during the first year of its release. 679 GSXs were produced in the second half of 1970. Due to the lightweight 455, it gave impressive performance. It produced the highest torque output at 510 lb-ft of any American production performance car and held this record for 33 years. It was finally broken by the Series 2 V10 Viper in 2003. In the classic cars era of the 70s the Buick GSX has the most extensive list of high performance features.
It was launched in just two colors: Saturn Yellow and Apollo White in 1970 but six more colors were introduced for the GSX in 1971 and 1972. All GSXs were painted with a standard full body length black stripe with a large area of the hood also in black. With black bucket seats, wide oval tires and a quick ratio steering Buick managed to make its mark despite entering the market late.

No comments:

Post a Comment